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Boolean logic enables effective searches to
Broad Segmentation Bases
Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.
Demand
The quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.
Marketable
Refers to the ability of a product or service to be desired or bought by consumers due to its value, quality, or some other desirable attribute.
Differentiable
Having distinguishing characteristics that allow a product, service, or brand to stand out from its competitors.
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