Running an Event Specifically Designed to Attract Media Coverage Is

question 5

Multiple Choice

Running an event specifically designed to attract media coverage is an example of using which public relations model?

• A) Press agentry/publicity model
• B) Public information model
• C) Two-way asymmetrical model
• D) Two-way symmetrical model

---

Definitions:

Deviations

Differences between observed values and some reference value, often the mean of the dataset.

Standard Deviation

A gauge for assessing the spread or differentiation of values within a group of data points.

Variance

A measure of the spread of a set of values, calculated as the average of the squared deviations from the mean.

Population Mean

The average of all the values in a population, calculated by summing all the values and dividing by the count of values.