Which Is Not a Feature of the Public Relations Role

question 21

Multiple Choice

Which is not a feature of the public relations role in an organisation?

• A) Inform stakeholders about the organisation
• B) Influence attitudes and behaviour
• C) Promote interaction with the social and political environment
• D) Promote products directly to consumers

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Definitions:

Marginal Utility

The augmented satisfaction or value derived from the consumption of one extra unit of a product or service.

Total Utility

Measures the total satisfaction or benefit that a person derives from consuming a certain quantity of a good or service.

Utility Schedule

A table showing the different levels of utility or satisfaction derived from consuming varying amounts of a good or service.

Marginal Utility

The boost in satisfaction or usefulness one gets from consuming an extra unit of any good or service.