The Three Objectives of Public Relations Provided by Baskin, Aronoff

question 38

Multiple Choice

The three objectives of public relations provided by Baskin, Aronoff and Lattimore (1997) are to

• A) create information, disseminate information and monitor information.
• B) maintain positive opinion, neutralise hostile opinion and create opinion where there is none.
• C) make an image, monitor the image and modify the image.
• D) create information, modify images and neutralise hostile opinions.

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Definitions:

Irrational Beliefs

Thoughts or ideas that are unrealistic, illogical, or not based on fact or rational reasoning, often leading to negative emotional outcomes or behaviors.

Contextual Awareness

The understanding of how situational, cultural, and environmental contexts affect individuals' thoughts, behaviors, and emotions.

Consciousness Development

Refers to the process of expanding self-awareness, understanding, and insight, often through practices such as meditation, education, and self-reflection.

Therapeutic Proactivity

An approach in therapy that involves active participation and initiative from the therapist to facilitate healing or positive change.