What Does the VALS Segmentation System Categorize Consumers Based On

question 124

Multiple Choice

What does the VALS segmentation system categorize consumers based on?

• A) religious affiliations
• B) political views
• C) self-motivation
• D) social values

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Definitions:

Per-Unit Cost

The cost associated with producing or acquiring a single unit of product.

Finished Goods Account

An inventory account that holds the value of products that are completed and ready for sale.

Controlling Account

A general ledger account that summarizes the total balances of several subsidiary accounts, facilitating the organization and tracking of financial information.

Direct Labor Costs

The total cost of labor that is directly involved in the production of goods or services, which can be easily traced to the product.