Why Is Segmentation by Benefits Used

question 106

Multiple Choice

Why is segmentation by benefits used?

• A) to determine the marketer's effectiveness in satisfying the consumer
• B) to measure brand loyalty
• C) to evaluate post-consumption
• D) to focus on the attributes that people seek in a product

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Definitions:

First Customer

The term "first customer" refers to the initial purchaser of a company's product or service, marking a significant milestone for a new business or product launch.

Without Reserve

An auction term indicating that an item is sold to the highest bidder without any minimum price or reserve.

Enforceable Agreement

A contract or agreement that can be legally imposed or upheld by a court of law.

Text Offer

An offer made through written communication, particularly via text messages, outlining the terms by which the sender proposes a business transaction.