A Sales Forecast Is an Important Tool for Marketing Control

question 230

True/False

A sales forecast is an important tool for marketing control because it sets standards against which actual performance can be measured.

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Definitions:

Substitution Effect

The change in consumption resulting from a change in the price of a product, leading consumers to substitute that product with another.

Income Effect

The change in an individual's or economy's income and how that change will impact the quantity demanded of a good or service.

Opportunity Cost

The cost of not choosing the next best alternative when making a decision.

Leisure

Time utilized for enjoyment and relaxation, free from the obligations of work or serious responsibilities.