Match Each Item to the Statement or Sentence Listed Below

question 223

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A(n) _____ creates a graphical illustration of consumers' perceptions of competing products.

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Definitions:

Federal Unemployment Tax

A tax paid by employers to fund the unemployment compensation program for laid-off workers.

State Unemployment Tax

A tax that employers pay to fund the unemployment benefits provided to workers who have lost their jobs.

Interest-Bearing Note

A promissory note or loan that accrues interest over time, requiring the borrower to pay back the principal amount plus interest.

Payable Matures

Refers to the point in time when a financial obligation (payable) becomes due and must be paid.