What Is the Final Step in the Marketing Research Process

question 68

Multiple Choice

What is the final step in the marketing research process?

• A) interpreting findings and presenting information to decision makers
• B) in-depth computer analysis of the data followed by database update
• C) evaluating the research design for improvement and efficiency
• D) providing feedback to researchers concerning their effectiveness

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Definitions:

Conditioning

A process by which a response becomes more likely to occur or more strongly associated with a stimulus as a result of reinforcement.

Pavlov

Refers to Ivan Pavlov, a Russian physiologist known for his work on classical conditioning, particularly his experiments with dogs that led to an understanding of how reflexes can be conditioned.

Instinctive Drift

The tendency of an animal to revert to instinctual behaviors that interfere with learned behavior from conditioning.

Negative Reinforcement

A process in behaviorism where a response increases because a negative condition is stopped or avoided as a consequence of the response.