Match Each Item to the Statement or Sentence Listed Below

question 161

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A(n) _____ is a specific segment of consumers or businesses that are most likely to purchase a company's product.

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Definitions:

Organizational Behavior

The examination of individual and group behavior within organizational settings to understand, predict, and influence human behavior.

Critical Thinking

The intellectual process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach an informed conclusion or decision.

Deductive Logic

A method of reasoning from the general to the specific, where conclusions follow necessarily from premises if those premises are true.

Emotional Intelligence

The ability to understand and manage one's own emotions, as well as recognize and influence the emotions of others.