Demographic Segmentation Is Also Sometimes Called Psychographic Segmentation

question 44

True/False

Demographic segmentation is also sometimes called psychographic segmentation.

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Definitions:

Self-Report Bias

A form of bias that occurs when respondents do not answer questions accurately due to misunderstanding, embarrassment, or deliberate falsehood.

Research Design

The overall strategy that outlines how to conduct research, defining how data is collected, measured, and analyzed.

Double-Blind Procedure

A research design in which neither the participants nor the experimenters know who is receiving the treatment or the placebo, to prevent bias.

Experimenter Bias Effects

The influence that a researcher's expectations or preferences may have on the outcome of an experiment.