Which Statement Does NOT Accurately Describe Concentrated Marketing

question 25

Multiple Choice

Which statement does NOT accurately describe concentrated marketing?

• A) It is very effective for large corporate competitors that have marketplace clout.
• B) Firms that wish to focus on multiple segments use it.
• C) It is an effective strategy for specialty or unique products.
• D) It is more impacted by shifts in consumer buying habits and other external factors.

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Definitions:

CPM/PERT

Critical Path Method (CPM) and Program Evaluation and Review Technique (PERT) are project management tools used to schedule, organize, and coordinate tasks within a project.

Critical Path Method

A step-by-step project management technique for process planning that defines critical and non-critical tasks with the goal of preventing time-frame problems and process bottlenecks.

Program Evaluation

The systematic method for collecting, analyzing, and using information to answer questions about projects, policies and programs, particularly about their effectiveness and efficiency.

Review Technique

A systematic process or method used to analyze or evaluate something in order to derive insights, find improvements, or assess performance.