What Strategy Is a Company Using When They Choose to Focus

question 145

Multiple Choice

What strategy is a company using when they choose to focus its efforts on satisfying only one market segment for profit?

• A) niche marketing
• B) elimination marketing
• C) undifferentiated marketing
• D) designer marketing

---

Definitions:

Professional Organizations

Entities that represent the interests of professionals in a specific field, providing resources, networking opportunities, and advocacy.

ACA Code of Ethics

A set of guidelines and standards developed by the American Counseling Association to ensure ethical behavior and decision-making by its members.

CACREP

The Council for Accreditation of Counseling and Related Educational Programs, which accredits master’s and doctoral degree programs in counseling.

Subjective Rating

An evaluation or judgment that is based on personal opinions, feelings, or tastes, rather than on external evidence or objective criteria.