What Does a Positioning Map Demonstrate

question 97

Multiple Choice

What does a positioning map demonstrate?

• A) which companies use undifferentiated marketing strategies
• B) what will remain constant through the entire product life cycle
• C) how consumers view a product relative to competitive products
• D) how to introduce a new product to the marketplace

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Definitions:

Variable Costs

Costs that vary directly with the level of production or sales activity.

Operating Income

Income from a company's main business operations, excluding expenses and revenues from non-operational activities.

Variable Costs

Expenses that vary directly with the level of production or sales volume, such as materials and labor.

Fixed Costs

Costs that remain constant regardless of the amount of goods produced or sold, including expenses like rent, wages, and insurance premiums.