A Business to Business Company Has Three Clients That Comprise

question 21

Multiple Choice

A business to business company has three clients that comprise 80 percent of the company's revenue. The company wants to forecast sales for one to five years. Which forecasting technique would be the most appropriate for a firm to use?

• A) survey of buyers intentions
• B) sales force composite
• C) trend analysis
• D) Delphi technique

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Definitions:

Confidence Interval

A type of estimate computed from the statistics of observed data, which might contain the true value of the unknown population parameter.

Two-Wheeled Bicycle

A vehicle consisting of two wheels held in a frame one behind the other, propelled by pedals and steered with handlebars attached to the front wheel.

Population Distributions

The distribution of a particular characteristic (e.g., age, height, test scores) across all individuals within a larger group or population.

Confidence Interval

An estimated range of values, derived from sample statistics, within which a population parameter is expected to lie with a certain level of confidence.