Psychographic Segmentation Helps Marketers to Gain a Sharper Insight into Consumer

question 82

True/False

Psychographic segmentation helps marketers to gain a sharper insight into consumer purchasing behaviour.

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Definitions:

Corporation

A legal entity that is separate and distinct from its owners, who are shareholders; it has its own rights and liabilities.

Shareholders

Individuals or entities that own shares in a corporation, thereby having a claim on part of the corporation's assets and earnings.

Partners

Individuals or entities who engage in business together with the goal of making a profit, sharing the profits and losses according to their agreement.

Partnership

A valid form of business collaboration that entails two or more individuals equally partaking in management and enjoying profits.