Describe the VALS Segmentation System

question 72

Essay

Describe the VALS segmentation system.

---

Definitions:

Henry Pace

A pioneering African American music publisher and insurance executive, influential in the development of Black-owned businesses in the early 20th century.

King Vidor

An American film director and producer, known for his pioneering techniques and narratives in the early days of Hollywood.

Hallelujah

An exclamation of worship or rejoicing, often found in religious contexts and used in various songs and hymns expressing praise.

Black Swan Records

The first major African American-owned record label in the United States, founded in the early 1920s.