In Recent Years, How Have Advances in Computer Technology Significantly

question 25

Multiple Choice

In recent years, how have advances in computer technology significantly changed the nature of marketing research?

• A) by narrowing the focus of the data collection process
• B) by allowing the use of simulations that ask "what-if" questions
• C) by eliminating the need for outside research firms
• D) by providing an in-house market research group with primary data

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Definitions:

High Level of Review

An intensive examination or evaluation process, usually conducted with significant expertise or an advanced perspective.

Chart of Accounts

A structured list categorizing all the accounts recorded in the general ledger of an organization, used for organizing financial transactions and preparing financial statements.

Recurring Transactions

Transactions that automatically repeat at regular intervals over a specified period, such as monthly subscriptions or periodic bill payments.

Gear Icon

A visual symbol often used in software interfaces to represent settings or configuration options.