Match Each Item to the Statement or Sentence Listed Below

question 161

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A(n) _____ is a specific segment of consumers or businesses that are most likely to purchase a company's product.

---

Definitions:

Installment Note

A debt instrument that requires a series of periodic payments made over time, typically including both principal and interest.

Carrying Amount

The book value of an asset or liability on a company's balance sheet, calculated as the original cost minus accumulated depreciation, amortization, or impairment costs.

Carrying Value

The net amount at which an asset or liability is valued in the balance sheet, considering factors like depreciation, amortization, or impairment charges.

Bond Redemption

The process in which a bond issuer returns the bond's principal amount to the bondholders and terminates the bond.