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Match Each Item to the Statement or Sentence Listed Below

question 181

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-describes an activity, interest, or opinion that allows researchers to develop lifestyle profiles.


Definitions:

Cognitive Development

The process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding.

Centration

In developmental psychology, the tendency of children in the preoperational stage to focus on one aspect of a situation while neglecting others.

Problem

A situation, question, or item that presents difficulty or requires a solution.

Important Aspects

Critical or significant parts, features, or elements of a particular subject or area of study.

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