Match Each Item to the Statement or Sentence Listed Below

question 176

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The _____ occurs when a generation of individuals is impacted by current events during the formative years of 17 to 22.

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Definitions:

Townshend Duties

A series of British acts passed in 1767, imposing taxes on the American colonies for imports such as tea, glass, and paper, leading to widespread protest.

Customs Taxes

Taxes imposed by a government on goods that are imported or exported, also known as tariffs, used to control trade and raise revenue.

Mercantilism

is an economic theory and practice where government regulation of a nation's economy is used to augment state power at the expense of rival national powers, primarily through a favorable balance of trade.