Match Each Item to the Statement or Sentence Listed Below

question 125

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-is the targeting of a market based on a single variable level such as postal code, occupation, medical condition, or past purchase.

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Definitions:

Incidental Beneficiaries

Individuals or entities who indirectly benefit from a contract despite not being explicitly mentioned as parties to the contract.

Assignee

An individual or entity to whom rights or interests have been transferred by another party.

Assignor

A party who transfers rights or interests in a property, contract or other legal entity to another party, known as the assignee.

Third-Party Beneficiary

An individual or entity who, though not a party to a contract, benefits from the contract's performance by the contracting parties.