Match Each Item to the Statement or Sentence Listed Below

question 221

Short Answer

Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-Dividing a population into similar values, beliefs, and lifestyles is called _____.

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Definitions:

Trade-In Allowance

The amount a seller allows a buyer for a fixed asset that is traded in for a similar asset.

Book Value

The net value of a company's assets and liabilities as recorded on the balance sheet, often compared to market value.

Fixed Asset

Long-term tangible property owned by a business, intended for use in the production of income and not quickly converted into cash.

Plant Asset

Long-term tangible assets used in the operations of a business that are not intended for sale.