What Are Alternative Strategies from Which International Marketers Can Choose

question 97

Multiple Choice

What are alternative strategies from which international marketers can choose when selecting an appropriate product/promotion strategy?

• A) product adaptation and dual adaptation
• B) promotion adaptation and direct exporting
• C) countertrading and product invention
• D) global marketing and multinational marketing

---

Definitions:

Finances

The management of money and other assets, including budgeting, saving, investing, and spending.

Cohabitation Rates

The statistical measure or frequency of couples living together without being legally married.

Economic Needs

The basic requirements for an individual or family to maintain a standard of living, including food, shelter, and clothing.

Housing Needs

The requirements for shelter and accommodations that support a livable and secure environment for individuals or families.