Which of the Following Serves as a Source of Internal

question 276

Multiple Choice

Which of the following serves as a source of internal data for a firm involved in marketing research?

• A) syndicated service firm reports
• B) marketing cost analysis
• C) census data
• D) business and trade magazines

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Definitions:

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members, often in a more conservative or riskier direction.

Production Blocking

A phenomenon where group members have to wait on each other before they can propose their ideas, leading to a slowdown in the creative process.

Delphi Method

A structured communication technique, often used in forecasting and decision making, that relies on a panel of experts answering questionnaires in two or more rounds.

Nominal Group Technique

A systematic technique for facilitating brainstorming in a group setting, ensuring all members have the opportunity to contribute.