Phil Is Using Data Collected and Published by a Trade

question 285

Multiple Choice

Phil is using data collected and published by a trade association in his marketing research study. What kind of data is Phil using?

• A) secondary
• B) primary
• C) soft
• D) hard

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Definitions:

Power Culture

A type of organizational culture characterized by centralization of power in a few individuals and minimal procedural constraints on these individuals' decision-making capabilities.

Core Culture

The fundamental values, beliefs, and behaviors that are central and unique to an organization, shaping its identity and practices.

Policies And Procedures

Established guidelines and systematic steps created by an organization to govern actions and decision-making, ensuring consistency and compliance with standards.

Rituals

Established patterns of behavior or ceremonies that are performed by an organization or its members, often symbolic in nature.