A Department Manager Recommends Using Secondary Data in a Marketing

question 233

Multiple Choice

A department manager recommends using secondary data in a marketing research project. What is the department manager looking for?

• A) personal interviews of people not directly related to the project
• B) information previously compiled and published
• C) newly generated database entries that need to be sorted before use
• D) personal observations of situations affecting the business

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Definitions:

Government Subsidy

Financial assistance provided by the government to businesses, individuals, or other governmental units in support of an activity deemed beneficial to the public.

Supply

The total amount of a product or service that is available to consumers, determined by factors such as price, production costs, and market demand.

Allocative Efficiency

A state of the market where resources are allocated in a way that maximizes the net benefit to society, ensuring that every good or service is produced up to the point where the last unit provides a benefit equal to its cost of production.

Productive Efficiency

A situation where the economy or a production process is unable to produce more of one good without reducing the production of another good, using available resources in the best way.