Managerial Decision Makers Are Often Presented with the Results of a Marketing

question 139

Multiple Choice

Managerial decision makers are often presented with the results of a marketing research study. What is a common problem these results confront them with?

• A) They are too concerned about the costs associated with market research.
• B) They prefer to use the finance department as their main source of information.
• C) They believe the data will be of little use because of the research limitations.
• D) The data presented does not lead directly to the solution stage.

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Definitions:

Systematically Recapturing

Involves regularly revisiting and reviewing data or processes to ensure accuracy and comprehensiveness over time.

Small Group

A social unit consisting of a few people (usually not more than ten), allowing for close and mutual interaction.

Content Analysis Technique

A research method used to analyze and interpret texts or media content systematically to identify patterns, themes, or meanings.

Qualitative Textual Approach

A method of research focusing on understanding the meaning within written or spoken materials in a subjective, interpretive manner.