Which Term Refers to the Process of Collecting and Using

question 140

Multiple Choice

Which term refers to the process of collecting and using information for marketing decision making?

• A) market engineering
• B) marketing research
• C) market capitalization
• D) marketing sampling

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Definitions:

Lymphatic Duct

A large vessel in the lymphatic system that drains lymph from the lymphatic vessels into the venous system.

Vena Cavae

The two major veins (superior vena cava and inferior vena cava) that carry deoxygenated blood from the body back to the heart.

Cisterna Chyli

A dilated sac at the lower end of the thoracic duct into which lymph from the intestinal trunk and two lumbar lymphatic trunks flows.

Thoracic Duct

The main lymphatic vessel that drains lymph from the lower and left side of the body into the circulatory system.