Julia Is Focused on Finding Information About Her Firm's Competitors

question 20

Multiple Choice

Julia is focused on finding information about her firm's competitors. She is looking through published sources, as well as reviewing her competition's advertising. What is Julia engaged in?

• A) business intelligence
• B) competitive intelligence
• C) data mining
• D) the Delphi technique

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Definitions:

Omit

To leave out or exclude something, either intentionally or forgetfully.

Refusal

The act of declining or rejecting an offer, request, or invitation.

Product Recall

A request to return a product after the discovery of safety issues or product defects that might endanger the consumer or put the maker/seller at risk of legal action.

Informative Message

Communication that aims to educate or provide valuable information to the recipient.