A Business to Business Company Has Three Clients That Comprise

question 21

Multiple Choice

A business to business company has three clients that comprise 80 percent of the company's revenue. The company wants to forecast sales for one to five years. Which forecasting technique would be the most appropriate for a firm to use?

• A) survey of buyers intentions
• B) sales force composite
• C) trend analysis
• D) Delphi technique

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Definitions:

Negative Feelings

Emotions that are unpleasant or undesirable, such as sadness, anger, or frustration.

Stereotypes

Oversimplified, generalized beliefs about a group or category of people that can affect perception and behavior towards them, often leading to prejudice and discrimination.

Organized Whole

A concept often used in the field of Gestalt psychology, emphasizing that the mind tends to perceive objects as a part of a greater whole rather than in isolation.

Consistent Pattern

A repeated or regular manner of behavior, action, or occurrence.