After Cost, the Reliability and Accuracy of the Information Collected

question 228

True/False

After cost, the reliability and accuracy of the information collected by an outside organization is a major factor in the decision of whether to conduct a marketing research study internally or to use an outside source.

Understand the psychological processes involved in attention and habituation.

Describe the theories and mechanisms of pitch and color perception.

Recognize the application of psychological principles in everyday situations, including sensory adaptation and perceptual processes.

Understand sensory adaptation and its effects on perception.

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Definitions:

Situational Attribution

The process of attributing behavior to external factors, such as the environment or the situation one is in.

Central Route Persuasion

Occurs when interested people focus on the arguments and respond with favorable thoughts.

Peripheral Route Persuasion

Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs, ideas, or values at the same time.