Define a Marketing Information System (MIS) and Discuss Its Importance

question 282

Essay

Define a Marketing Information System (MIS) and discuss its importance to marketing managers.

---

Definitions:

Dividend

A part of a company's profits given to stockholders, often as cash or more shares.

Probability Distribution

A mathematical representation that specifies all the possible outcomes and their chances for a random variable within a defined boundary.

Risky Stock

Stocks with a high degree of risk, typically characterized by high volatility and potential for significant loss or gain.

Mean Distribution

A statistical term describing the central tendency of a probability distribution, often interpreted as the average of a set of values.