Managerial Decision Makers Are Often Presented with the Results of a Marketing

question 139

Multiple Choice

Managerial decision makers are often presented with the results of a marketing research study. What is a common problem these results confront them with?

• A) They are too concerned about the costs associated with market research.
• B) They prefer to use the finance department as their main source of information.
• C) They believe the data will be of little use because of the research limitations.
• D) The data presented does not lead directly to the solution stage.

---

Definitions:

Masculine Listening Style

A listening approach often characterized by a focus on problem-solving and obtaining information, rather than empathy or emotional support.

Gender

Socially learned and reinforced characteristics that include one’s biological sex and psychological (feminine, masculine, or androgynous) characteristics.

Speech Rate

The speed at which a person speaks, which can affect the listener's ability to process and understand the spoken words.

Thought Rate

The speed at which individuals produce thoughts, which can vary significantly and influence how they communicate and interact with others.