How Do Marketers Obtain Primary Data

question 91

Multiple Choice

How do marketers obtain primary data?

• A) through trend analysis, exponential smoothing, and the Delphi technique
• B) through observation, surveys, and experiments
• C) through private data, government data, and internal data
• D) through marketing information systems, business intelligence, and consumer intentions

---

Definitions:

Iconic Memory

A type of visual sensory memory that holds a brief photographic image for a split second before it fades.

Meaningful Conversations

Exchanges that go beyond superficial topics, involving deep and significant subjects that contribute to stronger connections and understanding between the participants.

Iconic Memory

A type of visual memory that holds an image of a visual stimulus for a very short period of time.

Echoic Memory

Part of the sensory memory that specifically stores auditory information for a few seconds after the original sound is heard.