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CoreLogix Inc. has segmented the market as per product usage rates. They have also developed the relevant profile for each of their segments. What would be the next logical step for them in this process of segmentation?
Samuel Huntington
An American political scientist known for his "Clash of Civilizations" theory, which posits cultural and religious identities as the primary sources of global conflict.
Cultural Identity
represents the identity or feeling of belonging to a group based on shared cultural traits, heritage, language, religion, and traditions.
State Function
State function refers to the roles and responsibilities carried out by a government to maintain order, provide public services, and implement policies within a country.
Zygmunt Bauman
A Polish sociologist and philosopher known for exploring issues of modernity, globalization, consumerism, and the fluidity of identity in contemporary societies.
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