When Might Market Researchers Employ the Survey Method

question 284

Multiple Choice

When might market researchers employ the survey method?

• A) when it is necessary to obtain exact demographic information
• B) when it is not necessary to establish contact or involvement with the respondent
• C) when it is more cost-effective than secondary data collection
• D) when it is coupled with observation to create a "complete" research technique

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Definitions:

Accumulated Depreciation

The total depreciation for a fixed asset that has been charged to expense since that asset was acquired and put into use.

Disposed

Refers to the act of selling, throwing away, or giving away property, or the dealing with something that is no longer useful or required.

Gain

Refers to the increase in wealth or resources, typically measured in financial terms and often realized through investment or sale of assets.

Plant Asset

Long-term tangible assets used in the production of goods or services, including machinery, buildings, and equipment.