Marc Is an Entrepreneur Who Wants to Export Products to Other

question 115

Multiple Choice

Marc is an entrepreneur who wants to export products to other countries. What is a major information source for Marc to learn about marketing activities and consumers in those countries?

• A) conduct exploratory studies in each foreign country
• B) establish a market research department in each country
• C) contact Industry Canada
• D) join the local Better Business Bureau (BBB)

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Definitions:

Rods

Photoreceptor cells in the retina responsible for vision at low light levels, but not for color vision.

Fovea

A small depression in the retina of the eye where visual acuity is highest due to the concentration of cone cells.

Peripheral Vision

The ability to see objects and movement outside of the direct line of vision, which is essential for activities such as driving.

Color-Blind

The inability or decreased ability to see color or distinguish between colors, due to genetic or acquired conditions affecting color perception.