Match Each Item with the Correct Statement Below

question 72

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a scientific investigation in which a researcher manipulates a test group and compares the results with those of an other group that did not receive the experimental manipulations.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

---

Definitions:

Capital Expenditure

Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment to improve long-term business operations.

Gain or Loss

The financial result from a transaction where the sale price is either higher (gain) or lower (loss) than the purchase price or the book value of an asset.

Disposed Asset

An asset that has been sold, discarded, or otherwise disposed of by a company.

Book Value

Book value is the net value of a company's assets found on its balance sheet, calculated by subtracting liabilities from the total assets.