Examlex
List the benefits and limitations of qualitative sales forecasting methods.
Break-even Sales
The amount of revenue needed to cover total costs, both fixed and variable, indicating the point at which a company neither makes a profit nor incurs a loss.
Margin of Safety
The difference between actual or projected sales and the sales level necessary to break even, as a buffer against uncertainty.
Contribution Margin
The difference between sales revenue and variable costs of a product or service, indicating how much contributes towards covering fixed costs and profit.
Variable Costs
Costs that vary in direct proportion to changes in the level of production or sales.
Q33: Compared to a century ago, the average
Q37: In the VALS system, how can action-motivated
Q41: Which statement best describes the business market
Q94: Organizational size is regarded as a demographic
Q97: What does a positioning map demonstrate?<br>A) which
Q119: Firms often use more than one strategy
Q159: The term "reseller" is often used to
Q181: A global marketing strategy for luxury products
Q200: Population age distribution and projected changes in
Q279: Symptoms are not the main focus of