Match Each Item to the Statement or Sentence Listed Below

question 244

Short Answer

Match each item to the statement or sentence listed below.
a.marketing research
b.exploratory research
c.secondary data
d.primary data
e.sampling
f.hypothesis
g.nonprobability sample
h.interpretative research
i.focus group
j.marketing decision support system
k.sales forecast
l.jury of executive opinion
m.Delphi technique
n.sales force composite
o.trend analysis
p.exponential smoothing
q.marketing information system
r.data mining
s.mall intercept
t.simple random sample
u.cluster sample
v.convenience sample
w.controlled experiment
-assigns weight to historical sales data, giving the greatest weight to the most recent data.

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Definitions:

Consumers

Individuals or households that use goods and services generated within the economy.

Import Quota

A restriction set by the government on the amount or cost of products allowed to be brought into a country from abroad.

Tariff

A tax imposed by a government on goods and services imported from other countries.

Trucks

Large motor vehicles designed for transporting goods or materials over long or short distances.