Match Each Item to the Statement or Sentence Listed Below

question 64

Short Answer

Match each item to the statement or sentence listed below.
a.marketing research
b.exploratory research
c.secondary data
d.primary data
e.sampling
f.hypothesis
g.nonprobability sample
h.interpretative research
i.focus group
j.marketing decision support system
k.sales forecast
l.jury of executive opinion
m.Delphi technique
n.sales force composite
o.trend analysis
p.exponential smoothing
q.marketing information system
r.data mining
s.mall intercept
t.simple random sample
u.cluster sample
v.convenience sample
w.controlled experiment
-A(n) _____ links a decision maker with relevant databases and decision tools.

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Definitions:

Base Compensation

The initial salary or wage provided to an employee not including any extra benefits such as bonuses or commissions.

Recency Bias

A cognitive bias that gives undue weight to recent events or information when making decisions.

Critical-Incident Technique

Critical-Incident Technique is a qualitative research method used to collect and analyze incidents which are perceived as particularly significant by participants, often to improve service or performance.

Qualified Workforce

A group of employees who possess the necessary skills, education, and experience required for their respective positions.