Which of the Following Actions Generally Helps Marketers Encounter New

question 104

Multiple Choice

Which of the following actions generally helps marketers encounter new products, new approaches to distribution, or clever new promotional ideas?

• A) globalization
• B) developing core values
• C) market penetration
• D) product standardization

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Definitions:

Category Specialist

A retailer that offers a narrow variety but a deep assortment of merchandise.

Office Supplies

Items and equipment used in offices for daily work tasks, including pens, paper, file organizers, and technological devices.

Extreme-value Retailers

Retail stores that offer products at significantly lower prices than conventional retailers, often focusing on closeout and deeply discounted merchandise.

Higher-income Consumers

Individuals or households with earnings significantly above the average, often targeted by marketers for luxury or premium products.