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Changing Promotion Strategy Without Changing Product Strategy to Meet the Needs

question 84

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Changing promotion strategy without changing product strategy to meet the needs of a foreign market is called promotion adaptation.


Definitions:

Job Order Manufacturing

A production system in which goods are manufactured based on specific customer orders, allowing for customization of products.

Process Manufacturing

A production method that produces goods by combining supplies, ingredients, or raw substances using a formula or recipe, often resulting in a batch of finished goods.

Equivalent Units

A method in cost accounting to express the amount of work done by incomplete processes in terms of fully completed units.

FIFO Method

First-In, First-Out method; an inventory valuation technique where the goods purchased or produced first are sold or used first.

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