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To Better Understand How Consumers Make Buying Decisions, Marketers Borrow

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To better understand how consumers make buying decisions, marketers borrow extensively from the sciences of physics and biology.


Definitions:

European Monarch

A sovereign ruler of a European nation, often inheriting their position through royal lineage and ruling for life or until abdication.

Pontiac

An influential leader among the Native American tribes of the Great Lakes region in the 18th century, known for leading a rebellion against the British military presence (1763-1766).

Indian Uprisings

Collective acts of rebellion or resistance by indigenous peoples against colonial or national governments, often to defend their territories, way of life, and rights.

Appalachians

A natural geological feature, specifically a vast mountain range in Eastern North America, rich in biodiversity and natural resources.

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