At Which Stage of the Consumer Decision-Making Process Might Cognitive

question 1

Multiple Choice

At which stage of the consumer decision-making process might cognitive dissonance occur?

• A) search
• B) evaluation
• C) purchase decision and purchase act
• D) post-purchase evaluation

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Definitions:

Discrimination Learning

A process in learning theory where an organism learns to respond differently to similar stimuli based on their consequences or rewards.

Operant Learning

A method of learning that uses rewards and punishments to influence behavior, also known as operant conditioning.

Associative Learning

A learning principle that involves forming connections between stimuli or events that occur together in the environment, leading to learning.

Latent Learning

Learning that occurs without immediate reinforcement and is not demonstrated until there is an incentive to show it.