How Can Marketers Attempt to Shape the Outcome of the Post-Purchase

question 42

Multiple Choice

How can marketers attempt to shape the outcome of the post-purchase evaluation?

• A) by helping consumers to identify potential problems or needs
• B) by offering personal assistance with any problem experienced with the product
• C) by attempting to convince consumers that a competing brand does not meet their criteria
• D) by trying to get consumers to expand their evoked sets to include their product

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Definitions:

Vouchers Payable

An accounting term that represents the obligation of a business to pay for goods or services that have been received, but not yet paid for.

Purchases Discount

A contra-cost account in the general ledger that records discounts offered by vendors of merchandise for prompt payment of purchases by buyers.

Merchandise

Goods brought into a store for resale to customers.

Purchase Discounts

Reductions in price given by a supplier to a buyer for early payment within a specified period.