A Reference Group's Influence on a Purchasing Decision of a Member

question 231

True/False

A reference group's influence on a purchasing decision of a member is often greater when the product is more conspicuous and not commonly owned.

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Definitions:

Decentration

The ability to consider multiple aspects of a situation simultaneously, characteristic of cognitive development in children.

Stimulant

A substance that increases physiological or nervous activity in the body, enhancing alertness, attention, and energy.

Attention-Deficit/Hyperactivity Disorder

Attention-Deficit/Hyperactivity Disorder, or ADHD, is a neurodevelopmental disorder characterized by patterns of hyperactivity, impulsivity, and/or inattention that are more frequent and severe than typically observed in individuals at a comparable level of development.

Melanin

The pigment responsible for determining skin, hair, and eye color in humans and animals, also providing some protection against the effects of UV radiation.