Because of Their Wealth, Upper Classes Pose a Particular Problem

question 64

True/False

Because of their wealth, upper classes pose a particular problem for marketers because they are difficult to impress with exclusive, unique, or prestigious products.

Recognize the impact of social inequality on deviance as explained by conflict theory.

Understand the significance of symbolic interaction in the concept of deviance.

Explain the process and implications of labeling in deviance.

Gain insight into the use of phenomenology and ethnography in studying deviance.

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Definitions:

Reinforcement

In operant conditioning, a consequence applied to increase the likelihood of a behavior occurring again.

Punishment

A consequence imposed on an individual for a perceived wrongdoing, intended to correct or deter undesirable behavior.

Social Learning Theorists

Scholars who study and explain how individuals learn behaviors, attitudes, and expectations by observing and modeling others in society.

Modeling

A process of learning behaviors by observing and imitating others.