When Consumers Are Minimally Involved and Experience Little Risk in a Buying

question 43

True/False

When consumers are minimally involved and experience little risk in a buying decision, it is likely to be a routinized response behaviour.

---

Definitions:

In-game Advertising

The inclusion of advertising within digital games, ranging from billboards and branded products within the game environment to interactive ads during game loading screens or as part of the gameplay experience itself.

Game's Environment

The setting, background, and conditions within which a game takes place, influencing gameplay and player experience.

Ad Space

Digital or physical areas designated for advertising content within media outlets, websites, or public places.

Interactive Fiction

A form of digital entertainment where players read text descriptions and interact with a story-driven environment by inputting text commands.